Mario Martinez, PhD

Mario Martinez, PhD

Founder at Biocognitive Science Institute, Neuropsychologist, Member of the Scientific Council & Expert of the Longevity Center


Title: From Rat Psychology to Empowerment Mindfulness in Times of Adversity

Abstract: In this lecture I will show how most assumptions about what maximizes productivity, wellness, and employee relations during crises are not meeting the needs of organizations in the global scenario. Working with Fortune 500 companies, I developed the Empowerment Code model of organizational science based on how the immune system makes thousands of resilience decisions per second under adversity, without consulting the brain. Additionally, you will learn how instability can shift to opportunity, why happiness at work is not a good predictor of productivity with wellness, and why motivational models are based on rat psychology that lack sustainability during stable times and are ineffective during crises.



Mario Martinez, PhD is a clinical neuropsychologist who specializes in how cultural beliefs affect health and longevity. He proposes, based on credible research evidence, that longevity is learned and the causes of health are inherited. He has studied healthy centenarians (100 years or older) worldwide and found that only 20 to 25% can be attributed to genetics - the rest is related to how they live and the cultural beliefs they share. 


Martinez can do interviews on Zoom, or live  when he is lecturing in your city. He is the author of the bestselling book The MindBody Code: How to Change the Beliefs that Limit Your Health, Longevity, and Success that teaches his theory and practice of biocognitive science to the general public. In addition to longevity, he also explains why our immune system is not just a protector. Instead, it responds to the cultural premises we learn to perceive the world.